Top 5 Parenting Apps in Mexico - Q1 2024

In the first quarter of 2024, the top five parenting apps in Mexico showed varied performance across weekly downloads, revenue, and active users. Here’s a detailed look at their metrics.

Find my kids: live GPS tracker experienced a steady increase in weekly revenue, peaking at around $5.3K in the week of February 12. Weekly downloads showed notable fluctuations, with a high of 34.8K in the week of February 19, while weekly active users ranged from 85.2K to 111.1K throughout the quarter.

AirDroid Parental Control saw its highest weekly revenue of approximately $3.5K in late February. Download numbers peaked at 4.4K in early February, and active users remained relatively stable, averaging around 26K to 28K.

Speech Blubs: Language Therapy had a significant spike in weekly downloads, reaching up to 96.9K in late February. Revenue also saw a gradual increase, peaking at $3.2K in the last week of March. Active users rose sharply to 78.2K in late February before stabilizing around the 52.3K mark by the end of the quarter.

Kinedu: Baby Development reported its highest weekly revenue of $5.4K in early February. Downloads showed a peak of 8.4K in early February, while active users peaked at 29.8K during the same period, before settling at around 18.8K by the end of March.

Storybook: Calm Bedtime, Sleep had a steady decline in weekly revenue, starting at $2.1K and ending at $823 in the last week of March. Weekly downloads peaked at 4.8K in early January, and active users remained relatively stable, averaging around 25K to 30K throughout the quarter.

The data for this analysis comes from Sensor Tower, where more insights on app performance can be found.