Top 5 Lifestyle Apps in New Zealand in Q1 2024: Performance Overview

In the first quarter of 2024, the top lifestyle applications in New Zealand showcased varied performance trends across downloads, revenue, and active users on a unified platform. Here’s a detailed look at the performance of the top 5 apps:

Z App experienced a notable increase in weekly downloads, starting with 4.3K in early January and peaking at 10.6K in the last week of February. The app maintained a strong presence with weekly downloads ranging between 4.2K and 9K for the rest of the quarter.

Google Home had consistent weekly downloads, fluctuating between 3.4K and 4.7K throughout the quarter. Weekly active users showed a slight decline from 79.7K to 80.6K, with a peak of 83.3K in mid-February.

Pinterest saw stable weekly downloads, ranging from 3.4K to 4.4K. The app maintained a strong user base with weekly active users consistently around 1.1M, peaking at 1.2M in early January.

Life360: Live Location Sharing exhibited a steady increase in weekly revenue, starting at approximately $3.9K and peaking at $5.1K in early March. Weekly downloads showed a similar upward trend, reaching 4.5K by the end of March. Weekly active users grew from 89.6K to 104.5K over the quarter.

Trade Me: Property, Jobs, Shop maintained a stable download rate, averaging around 5K downloads per week. The app's weekly active users fluctuated between 91.9K and 103.9K, showing resilience and steady user engagement.

These insights are derived from Sensor Tower's comprehensive data analytics. For more detailed insights and trends, visit Sensor Tower.