Q1 2024 Recap: Top 5 Lifestyle Apps in Europe

In the first quarter of 2024, the European Lifestyle app category has shown consistent engagement on the unified platform, with several apps demonstrating notable trends in downloads and weekly active users. Sensor Tower's data offers a closer look at these key indicators of app performance.

Pinterest maintained a strong presence with downloads starting at approximately 961K in the first week of January and ending the quarter with around 837K. Weekly active users remained high, beginning at 94.5M and showing a slight upward trend to reach nearly 95.7M by the end of March.

Google Home experienced a gradual decline in downloads, starting the quarter with around 287K and closing with about 187K. Despite the decrease in downloads, weekly active users ranged from 3M at the start of January to approximately 2.7M by the quarter's end.

The app Glovo: Food Delivery and more saw downloads beginning at 218K and decreasing to around 174K by March 25. Weekly active users showed a similar trend, starting at 3.3M and slightly decreasing to 3.1M over the same period.

Mi Home - Manage smart devices witnessed a varied performance with initial downloads at 291K and a dip to 149K in late March. Revenue showed a consistent flow with figures like $37K in the first week of January and around $38K in the last week of March. Weekly active users peaked at nearly 2.8M towards the end of February, with a slight reduction to 2.8M by the quarter's close.

Lastly, Amazon Alexa downloads started at 312K, with a noticeable decline to 144K by the end of March. Weekly active users began at around 4.7M and experienced a slight decrease, ending at approximately 3.9M.

For more insights into the performance of these and other apps, Sensor Tower's comprehensive platform remains an invaluable resource for industry analysis and trends.