Top 5 Lifestyle Apps Performance in New Zealand, Q1 2024

In the first quarter of 2024, the top 5 lifestyle apps in New Zealand demonstrated varying performance trends in terms of downloads, revenue, and active user engagement. Here's a closer look at their performance:

Tinder Dating App: Chat & Date showed a steady weekly revenue, peaking at around $57K in the last week of March. Weekly downloads remained relatively stable, fluctuating between 2.3K and 2.9K, while weekly active users saw a slight decline from 118K to 105K throughout the quarter.

Bumble Dating App: Meet & Date experienced a consistent weekly revenue, with a high of approximately $37K in early March. Weekly downloads showed a downward trend, starting at 2.8K and ending at 2.1K. Active users fluctuated slightly, ending the quarter with around 57.7K users.

Hinge Dating App: Match & Meet maintained a steady weekly revenue, peaking at around $18K mid-February. Weekly downloads varied between 2.4K and 2K, while active users showed a minor decline from 53K to 51K by the end of March.

TP-Link Tapo had a modest weekly revenue, peaking at about $3K in mid-February. Downloads saw a slight decline from 1.3K to 953, and active users remained relatively stable, fluctuating around 11K throughout the quarter.

Badoo: Dating. Chat. Friends recorded weekly revenue peaking at approximately $5.5K in early January. Weekly downloads hovered around 400, with a notable spike to 473 at the end of March. Active users remained steady, starting the quarter at 16.3K and ending at 16.4K.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.