Top 5 Lifestyle Apps Performance in Kenya: Q1 2024

During the first quarter of 2024, the top 5 lifestyle apps in Kenya showed varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw a steady increase in weekly revenue, peaking at approximately $2.8K in the final week of March. Weekly downloads fluctuated, starting at around 6.6K in early January and ending at about 5.5K in late March. Active users showed a slight decline from 71.9K to around 63K over the quarter.

Bumble Dating App: Meet & Date experienced a moderate increase in weekly revenue, reaching about $2.1K in the last week of March. Downloads peaked at 3.8K in January and saw a gradual decline, ending at around 2.5K. Active users ranged from 94.4K to a peak of 109.7K in mid-March.

OkCupid Dating: Date Singles exhibited a significant increase in weekly downloads, with a notable spike to 10.2K in early March. Revenue also saw a peak of $464 in the final week of March. Active users increased from 35.7K in January to 33K by the end of March, despite some fluctuations.

Muzz: Muslim Marriage & Social maintained relatively stable revenue, with weekly figures hovering around $200-$270. Downloads were mostly steady, with a notable increase to 808 in the last week of March. Active users showed a slight upward trend, reaching nearly 4K by the end of the quarter.

AfroIntroductions: Afro Dating saw a consistent increase in weekly revenue, peaking at $535 in mid-March. Downloads showed an upward trend, starting at 7.9K in early January and reaching 7.1K in mid-March. Active users remained relatively stable, fluctuating between 9.8K and 11.6K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.