AI Insights · Timothy · April 2024
Top 5 Insurance Apps Performance in Poland for Q1 2024
A review of the performance of the top 5 insurance applications in Poland on a unified platform for Q1 2024, focusing on downloads, revenue, and active users.
In the first quarter of 2024, the top 5 insurance applications in Poland exhibited varied performance on a unified platform. Here’s a detailed look at their trends based on Sensor Tower data.
mojePZU mobile saw a fluctuating pattern in weekly downloads, starting strong at around 14K in the first week of January and peaking at nearly 15K by the end of the month. Downloads then saw a slight decline, settling at approximately 10K by the end of March. Weekly active users followed a similar trend, beginning with about 28K and reaching a high of nearly 30K in late January before gradually decreasing to around 26K by the end of the quarter.
For Warta4U, weekly downloads started at a modest 2.3K in early January, dropping to around 1.1K in early February. However, there was a recovery towards the end of the quarter, with downloads rising to approximately 2.4K in the final week of March.
CUK Ubezpieczenia experienced a steady increase in weekly downloads, starting at around 674 in the first week of January and peaking at 1.4K in mid-February. Downloads then slightly tapered off, ending the quarter at about 986.
Insuromat maintained a relatively stable download rate throughout Q1 2024. Weekly downloads ranged from 511 to 728, with a notable peak at 728 in late January. The app concluded the quarter with around 704 downloads in the last week of March.
Meine AOK experienced a gradual decline in weekly downloads, starting at 726 in the first week of January and dropping to around 483 by the end of March. Weekly active users remained fairly consistent, fluctuating slightly between 2K and 2.3K, with a minor peak at 2.3K in mid-March.
For more detailed insights and trends, visit Sensor Tower.
