Top 5 Insurance Apps Performance on Unified Platform in Mexico Q1 2024

In the first quarter of 2024, the top 5 insurance applications in Mexico showed notable trends in downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the performance of these apps across both iOS and Android platforms.

Afore SURA, published by SURA México, experienced a significant increase in weekly downloads, peaking at 32.6K in mid-February. Weekly active users also saw a notable rise, reaching a high of 119.8K during the week of February 12. However, both downloads and active users showed a gradual decline towards the end of March, with downloads settling at 14.9K and active users at 94.6K.

Soy Cliente GNP from GNP Seguros maintained a steady download rate, with weekly downloads fluctuating between 5.8K and 8.3K. The app's weekly active users showed a gradual increase, peaking at 17.2K in early March and maintaining stability around 16.9K towards the end of the quarter.

Rastreator : Seguros Auto&Moto by Rastreator.mx saw a varied performance in downloads, starting at 6.5K in early January and declining to 2.8K by the end of March. Despite the fluctuations in downloads, weekly active users remained relatively stable, ranging from 41.4K to 46.3K, with a peak in mid-March.

QMóvil, published by Quálitas Compañia de Seguros, showed a consistent increase in weekly downloads, reaching 4.2K in the last week of March. Weekly active users also demonstrated growth, peaking at 8.3K in the final week of the quarter.

Finally, BBVA SOS - Asistencia de Auto from BBVA experienced a decline in weekly downloads, starting at 5.8K in early January and dropping to 2.3K by the end of March. Active users remained relatively stable throughout the quarter, hovering around 16.1K to 17.6K.

These insights provide a snapshot of the competitive landscape for insurance apps in Mexico. For more detailed information and further analysis, visit Sensor Tower.