Top 5 Insurance Apps Performance on Unified Platform in Colombia - Q1 2024

In the first quarter of 2024, the top insurance applications in Colombia displayed a range of performance metrics. Here’s a closer look at how these apps fared in terms of weekly downloads and active users.

Seguros SURA, published by SuperApp Sura, experienced a notable fluctuation in weekly downloads. Starting the quarter with approximately 9.5K downloads, the app saw an upward trend, peaking at around 14K in the week of January 29. However, it ended the quarter on a downward slope with about 5.7K downloads in the final week of March. The app's weekly active users followed a similar pattern, starting at 25.5K and reaching a peak of 31.5K in late January before declining to 22.8K by the end of March.

Bolívar Conmigo, from Servicios Bolívar, showed a gradual increase in weekly downloads throughout the quarter. Beginning with 1.7K downloads in the first week of January, it saw a steady rise, culminating in 3.2K downloads in mid-March before dropping to 1.3K in the final week of March.

MOM Seguros, published by MOM Seguros, had a relatively stable but low download rate. Starting the quarter with 926 downloads, the app witnessed a slight decrease and ended the quarter with 344 downloads.

APP Conexión Positiva from Positiva Compañia de Seguros S.A. showed a varied download pattern. Starting with 171 downloads in the first week of January, the app saw a peak of 781 downloads in the week of February 12 but ended the quarter with a significant drop to 179 downloads in the final week of March.

Lastly, Estado, published by Seguros del Estado, had a modest download rate throughout the quarter. It began with 509 downloads in the first week of January and experienced a slow decline, ending with 226 downloads in the last week of March.

For more detailed insights and trends, visit Sensor Tower.