Top 5 Insurance Apps in Central America Q1 2024

In the first quarter of 2024, the top 5 insurance apps in Central America demonstrated varying trends in downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Afore SURA from SURA México saw a consistent rise in weekly downloads, peaking at 32.6K in mid-February. However, downloads gradually declined towards the end of the quarter, closing at 14.9K in the last week of March. Weekly active users mirrored this trend, initially increasing to 119.8K in mid-February before tapering off to 94.5K by the end of March.

Soy Cliente GNP from GNP Seguros experienced a steady flow of weekly downloads, with a high of 8.3K in late January. Active users for this app remained stable, fluctuating slightly around 16K to 17.2K throughout the quarter.

Rastreator : Seguros Auto&Moto from Rastreator.mx had a varied performance in downloads, starting strong with 6.5K in the first week of January, then declining to 2.8K by the last week of March. Weekly active users showed a slight increase, reaching 46.4K in mid-March before dropping to 44.4K at the quarter's end.

QMóvil from Quálitas Compañia de Seguros saw a moderate increase in weekly downloads, peaking at 4.2K in the last week of March. Active users also grew steadily, starting at 7.3K in early January and reaching 8.3K by the end of the quarter.

BBVA SOS - Asistencia de Auto from BBVA had a fluctuating download trend, with a high of 5.8K in the first week of January and a low of 2.3K in the last week of March. Weekly active users remained relatively stable, with minor variations around 17K throughout the quarter.

For more insights and detailed data, visit Sensor Tower.