Top 5 Finance Apps Performance in Mexico Q1 2024

During the first quarter of 2024, the top 5 finance apps in Mexico on a unified platform showcased diverse performance trends. Here’s a detailed look at their weekly downloads, active users, and revenue.

Banco del Bienestar Movil experienced significant fluctuations in weekly downloads, starting strong with 328K in the first week of January and peaking at 594K in the week of January 22. However, downloads declined towards the end of the quarter, dropping to 46K by the last week of March. Active users increased from 2.4M to a high of 3.2M in late January, before gradually decreasing to around 2.2M by the end of March.

BBVA México maintained a steady download rate, starting at 212K in the first week of January and peaking at 243K in the last week of February. Active users showed a consistent upward trend, beginning at 9.2M and reaching approximately 9.9M by the end of February. The quarter ended with a slight decline to 9.4M active users.

Nubank: Conta, Cartão e mais saw relatively stable weekly downloads, fluctuating between 150K and 193K throughout the quarter. Active users consistently increased from 3M in early January to over 3.2M by the end of March.

Mercado Pago: cuenta digital had a stable download rate, starting at 149K in the first week of January and peaking at 170K in the last week of February. Active users increased from 3.9M to 4.2M by mid-February and remained around that level through the end of the quarter.

Banco Azteca showed a steady download pattern, ranging from 112K to 137K throughout the quarter. Active users fluctuated, starting at 4.4M in early January, peaking at 4.6M in late January, and ending the quarter at approximately 4.1M.

For more detailed insights and comprehensive data, visit Sensor Tower.