Top 5 Finance Apps in Hungary: Q1 2024 Performance

In the first quarter of 2024, the top 5 finance apps in Hungary demonstrated varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at their metrics:

Simple #MakeItEasy saw a notable fluctuation in its weekly downloads. Starting the quarter strong with 21K downloads in the first week of January, the number dipped to around 13K-17K in mid-January but surged to 25K by the end of the month. February showed consistent downloads between 14K and 22K, while March ended with a gradual decline, closing at around 10K.

Revolut: Spend, Save, Trade maintained a relatively stable download rate, starting at 21K in the first week of January and gradually decreasing to approximately 9.8K by the end of March. The app also boasted a strong active user base, starting at 204K and peaking at 213K in the second week of January, with a slight decline to 208K by the end of the quarter.

OTP Bank HU experienced a steady download rate, beginning the quarter with around 9.9K downloads and ending with 6.3K in the last week of March. Active users for this app showed significant engagement, starting at 552K and reaching a peak of 637K in early March before slightly dropping to 575K by the end of the quarter.

Google Wallet had a consistent download pattern, with weekly downloads fluctuating between 5K and 7.6K. Its active users began at 20K and saw a steady increase, peaking at around 51K in mid-March, maintaining this level until the end of the quarter.

Lastly, the MBH Bank App showed a significant spike in downloads in the last week of January with 14.5K, but the numbers tapered off to around 3.9K by the end of March. Active users for this app were stable, starting at 30K and peaking at 37K in late January, then stabilizing around 32K by the end of the quarter.

For more insights into the performance of finance apps in Hungary and other regions, visit Sensor Tower.