Top 5 Education Apps in Brazil Q1 2024: Unified Platform Performance

In the first quarter of 2024, the top 5 education apps in Brazil showed varied performance across key metrics, including downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.

Jornada do Estudante saw a significant surge in weekly downloads, peaking at approximately 1.76M in the week of March 18. Active users also followed a similar upward trend, skyrocketing from 37 to about 2.27M by the end of the quarter.

Duolingo - Language Lessons experienced a steady performance in weekly revenue, hovering around $145K throughout most of the quarter. Downloads were strong, hitting nearly 290K in mid-March, while active users remained stable, averaging around 3.07M.

Google Classroom demonstrated consistent growth in downloads, reaching a high of approximately 189K in late February. Active users saw a substantial increase, peaking at about 5.37M in mid-March before slightly dropping to 4.96M by the end of the quarter.

Hotmart had a modest performance in downloads, with numbers gradually decreasing from around 77K at the beginning of January to about 52K by the end of March. Active users also saw a decline, from roughly 1.1M to 911K over the same period.

Buddy.ai: Early Learning Games reported a steady weekly revenue, averaging around $9K. Downloads showed a fluctuating trend, peaking at approximately 118K in late January before stabilizing around 54K in late March. Active users followed a similar pattern, reaching a high of around 208K in late January and settling at 130K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.