Top 5 Dating Apps Performance in Kenya Q1 2024

In Q1 2024, the top 5 dating apps in Kenya demonstrated varied performance trends across metrics such as weekly downloads, revenue, and active users. Here's a detailed look at their performance based on Sensor Tower data.

SOYO-Live Chat & Make Friends from Haflla HK Limited saw a notable increase in weekly downloads, peaking at approximately 19K in the week of March 18. Weekly revenue also showed significant growth, reaching around $192 in early February before fluctuating and peaking again at $163 by the end of March. The app's weekly active users surged dramatically from around 6.8K at the start of January to over 34K by mid-March.

Dating and Chat - iHappy by ihappydate maintained a consistent download rate throughout the quarter, with a high of 10.7K in the first week of January. The active user base remained relatively stable, fluctuating around the 50K mark, and reaching a peak of approximately 46.4K in mid-March. Revenue for this app was minimal, with only a few instances of low earnings early in the quarter.

InternationalCupid: Dating from Cupid Media experienced steady weekly downloads, averaging around 6.5K, with a peak of 7K in early March. Weekly revenue showed a gradual increase, peaking at $154 in the week of March 11. Active user numbers also demonstrated an upward trend, growing from around 20K at the start of January to over 24K by the end of March.

AfroIntroductions: Afro Dating, also from Cupid Media, saw a consistent increase in weekly downloads, reaching approximately 7.1K in mid-March. The app's revenue peaked at $535 in the second week of March. Active users remained relatively stable, fluctuating around the 10K mark, with a slight peak of 10.5K in mid-March.

Tinder Dating App: Chat & Date by Tinder LLC maintained a steady download rate, peaking at around 7.2K in mid-January. Weekly revenue remained robust throughout the quarter, peaking at approximately $2.85K in the last week of March. Active users showed a slight decline, starting at around 71.9K at the beginning of January and decreasing to 62.9K by the end of March.

These insights provide a comprehensive overview of the performance of the leading dating apps in Kenya during Q1 2024. For more detailed insights and data, visit Sensor Tower.