Top 5 Dating Apps in Kenya Q1 2024: Performance Overview

In the first quarter of 2024, the dating app market in Kenya exhibited diverse performance metrics across the top 5 applications. Here's a closer look at how each app fared in terms of weekly downloads, revenue, and active users.

Tinder Dating App: Chat & Date from Tinder Inc. saw fluctuations in both downloads and revenue. Weekly revenue peaked at approximately $2.8K in the final week of March, while weekly downloads varied, reaching a high of 7.2K mid-January. Active users showed some decline, dropping from 71.9K in early January to around 62.9K by the end of March.

Bumble Dating App: Meet & Date by Bumble Holding Limited experienced a notable increase in active users, starting at 94.4K in early January and hitting a peak of 109.7K in mid-March. Weekly revenue also showed growth, reaching about $2.1K by the end of March. Downloads fluctuated, with a peak of 3.8K in late January and a low of 2.1K in late February.

AfroIntroductions: Afro Dating from Cupid Media Pty Ltd saw a steady rise in downloads and revenue. Weekly downloads increased from 7.9K at the start of January to 7.1K by mid-March. Revenue showed a positive trend, peaking at around $535 in mid-March. Active users exhibited stability, hovering around 10K for most of the quarter.

Luxy - Selective Dating App by Luxy Inc. had a more modest performance. Weekly revenue varied, peaking at about $503 in late January. Downloads were relatively low, with the highest being 486 in late January. Active users remained stable, averaging around 1.7K to 2.1K throughout the quarter.

Badoo: Dating. Chat. Friends from Badoo Software Ltd saw consistent performance in active users, starting at 77.9K and peaking at 84.6K in mid-March. Revenue and downloads also showed positive trends, with revenue reaching around $410 in the last week of March and downloads peaking at 3.4K in mid-March.

For more detailed insights and data, visit Sensor Tower.