Top 5 Apparel Apps in South Africa - Q1 2024 Performance

In the first quarter of 2024, the top 5 apparel applications in South Africa demonstrated interesting trends in weekly downloads and active users. Here’s a breakdown of their performance:

SHEIN - Shopping Online saw a fluctuating pattern in weekly downloads, starting at approximately 120K downloads in the first week of January and experiencing a peak of about 151K in mid-March. Active users for SHEIN consistently grew from around 935K in early January to over 1.1M by the end of March, indicating strong user engagement throughout the quarter.

MyRunway SA Fashion Shopping displayed a significant spike in downloads, particularly in late January with nearly 30K downloads. This app maintained a steady number of active users, peaking at around 90.7K in late January and showing a slight decline towards the end of the quarter, ending with approximately 70K active users.

Nike: Shoes, Apparel, Stories exhibited gradual growth in weekly downloads, starting from 9.6K in the first week of January and reaching nearly 13.8K by the last week of March. Active user numbers for Nike started at 54K and climbed steadily, ending the quarter with around 61K active users.

adidas: Shop Shoes & Clothing experienced a consistent increase in weekly downloads, beginning at roughly 7.9K in early January and reaching around 11.5K by the end of March. Active users also showed positive growth, moving from 53.6K in the first week of January to approximately 63.5K in the final week of March.

FARFETCH - Shop Luxury Fashion had a more modest performance, with weekly downloads peaking at 5.6K in late January but generally hovering around 3K to 4K for most of the quarter. Active users remained relatively stable, fluctuating between 6.7K and 8.4K throughout the period.

These insights highlight the dynamic nature of the apparel app market in South Africa during Q1 2024. For more detailed analytics and insights, visit Sensor Tower.