Top 5 Apparel Apps in Venezuela Q1 2024: Unified Platform Performance

In the first quarter of 2024, the top 5 apparel apps in Venezuela showed varied performance trends across downloads and active users. Here’s a detailed look at how each app performed, based on data from Sensor Tower.

SHEIN - Shopping Online started strong with weekly downloads peaking at approximately 98K in early January. However, there was a decline to around 40K by mid-February, before a slight recovery to about 59K by the end of March. Active users also mirrored this trend, starting at 1.41M and dipping to 1.14M by the end of January, before climbing back to around 1.40M by the end of March.

Mantequilla Store saw a steady increase in weekly downloads, beginning at 1.7K in early January and reaching approximately 3.6K by the end of March. This app did not report revenue or active user data for the quarter.

ZARA experienced a moderate fluctuation in weekly downloads, starting at 2.2K in early January and dropping to around 1.2K by late February, before recovering slightly to 1.6K by the end of March. Active users saw a gradual decline from 14.7K to around 12.7K by the end of January, then stabilizing around 13K towards the end of March.

Fashion Nova - Online Shopping had its peak in weekly downloads in early January with 2.3K, then fluctuated around 1.4K to 1.6K towards the end of March. Active users showed a slight decline from 8.8K in early January to approximately 7.2K by the end of March.

Lyst: Shop Fashion Brands exhibited a significant rise in weekly downloads, starting at 283 in early January and reaching a peak of 2.3K by mid-March. Active users also saw a notable increase, beginning at 4.9K and peaking at 11.2K by mid-March, before slightly declining to 9K by the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.