AI Insights · Timothy · April 2024
Q1 2024 Apparel App Insights for the US Market
Sensor Tower's analysis reveals the Q1 2024 performance trends for top apparel apps in the US, with downloads and user engagement in focus. Discover the latest figures in this sector.
As we delve into the first quarter of 2024, let's take a look at how the top five apparel applications have performed on the unified platform in the United States. This data is provided by Sensor Tower, offering a glimpse into user trends and app growth.
Starting with SHEIN - Shopping Online, the app saw a steady increase in downloads, starting the quarter with 614K and peaking at 1.13M by March end. Weekly active users followed a similar upward trend, beginning at 14.57M and rising to 16.74M.
Nike: Shoes, Apparel, Stories experienced fluctuations in downloads, with an initial 212K that slightly dipped mid-quarter to 193K, then ending at 172K. The app's weekly active users saw a peak of 3.59M before closing the quarter at 3.18M.
The GOAT – Sneakers & Apparel app's downloads hovered around the 100K mark for most of the quarter, with a slight decrease to 76K by the end. Weekly active users saw a decline from 1.8M to 1.47M over the same period.
Fashion Nova's app Fashion Nova showed consistent downloads around the 50K to 65K range, finishing the quarter with 52K. The weekly active users count remained stable, starting at 322K and ending slightly lower at 315K.
Lastly, Depop | Buy & Sell Clothing saw its downloads begin at 56K, with a minor peak to 60K, and rounded off at 57K by the end of Q1. Weekly active users showed more significant growth, from 896K to 1.14M.
For more detailed insights and data on these and other apps, Sensor Tower's platform is the go-to resource.
