Top 5 Apparel Apps in Turkey Q1 2024: Unified Platform Performance

In the first quarter of 2024, the top 5 apparel applications in Turkey demonstrated diverse performance metrics on a unified platform, encompassing both iOS and Android data. Here's a detailed look at how each app fared.

Trendyol: Fashion & Trends maintained a strong presence throughout the quarter. Weekly downloads started at around 205K in early January and saw a consistent increase, peaking at approximately 272K in mid-March. The app also boasted a substantial number of weekly active users, beginning the quarter at 23.2M and ending with 23.8M.

DeFacto - Clothing & Shopping experienced a steady climb in weekly downloads, starting from 75K in the first week of January and reaching around 112K by the end of the month. Active users also showed an upward trend, beginning at 645K and rising to 747K by the end of March.

SHEIN - Shopping Online saw a remarkable increase in weekly downloads, starting from 17K in early January and reaching a peak of 124K in mid-March. Active users followed a similar upward trajectory, growing from 529K to over 1.1M during the same period.

ZARA had fluctuating download numbers, starting at 75K in the first week of January, dipping to 26K by early March, and then slightly recovering to 38K by the end of the quarter. The app's active users showed a decline from 328K to about 222K, with minor fluctuations in between.

PULL&BEAR experienced a significant drop in weekly downloads, starting at 86K and falling to around 15K by the end of March. Active users also saw a decline, beginning the quarter at 108K and ending at approximately 66K.

This data is sourced from Sensor Tower, where more detailed insights can be found.