Top 5 Apparel Apps Performance in Sweden in Q1 2024

In the first quarter of 2024, the top apparel applications in Sweden showed varied performance across downloads and active users. Here, we delve into the specifics of each app's performance.

SHEIN - Shopping Online experienced a consistent weekly download trend, starting the quarter with approximately 11.4K downloads and peaking at 12.6K in the week of January 29. Weekly active users saw an impressive upward trajectory, beginning at 426K in early January and culminating at 616K by the end of March.

Zalando – Online fashion had steady weekly downloads, with figures around the 5K mark, peaking at 5.9K in the week of March 11. However, its weekly active users fluctuated slightly, starting from 175K in early January, dipping to 142K mid-quarter, and then stabilizing around 152K in March.

H&M - we love fashion saw a notable increase in weekly downloads, starting at 3.5K and reaching a peak of 6.6K in the week of January 29. Weekly active users showed a downward trend initially, from 126K to 99.5K by mid-February, before recovering to 115K by the end of March.

ZARA maintained a relatively stable download rate, averaging around 1.7K per week, with a slight peak at 1.9K in the week of March 18. Active users for the app hovered around 40K throughout the quarter, with minor fluctuations but no significant changes.

CIDER - Clothing & Fashion had a modest download rate, starting at 2.6K and experiencing a decline to 1.1K by mid-March, before a slight recovery to 1.6K by the end of the quarter. Weekly active users remained fairly consistent, starting at 16.4K and ending at 16.4K.

These insights are derived from Sensor Tower's data, offering a comprehensive look at the performance of these top apparel apps in Sweden. For more detailed analysis and insights, visit Sensor Tower.