Top 5 Apparel Apps in Serbia Q1 2024: Unified Platform Performance

In the first quarter of 2024, Serbia's top 5 apparel apps displayed notable trends in weekly downloads and active user metrics, although none generated revenue. Here's a closer look at their performance:

SHEIN - Shopping Online experienced fluctuating weekly download numbers. Starting with 2.3K downloads in the first week of January, the app saw a peak of 4.3K in the week of February 26. By the end of March, downloads stabilized around 2.9K.

H&M - we love fashion maintained a relatively consistent download rate throughout the quarter. Downloads started at 1.7K in the first week of January and slightly decreased to 1.4K by the last week of March, with minor fluctuations in between.

ZARA had a modest performance in weekly downloads. Beginning with 1.7K downloads in early January, the app's downloads saw a slight dip to approximately 1.2K by the end of March, showing a steady but minimal decline.

BERSHKA observed a downward trend in weekly downloads. Starting at 828 in the first week, the numbers gradually decreased to 555 by the final week of March, indicating a consistent decline over the quarter.

Stradivarius - Clothing Store showed a stable download pattern with minor fluctuations. Weekly downloads began at 773 and saw a slight decrease to 624 by the end of March, with occasional peaks such as 719 in the first week of March.

For more detailed insights and data on app performance, visit Sensor Tower.