Top 5 Apparel Apps in Romania: Q1 2024 Performance

In the first quarter of 2024, the top five apparel applications in Romania demonstrated diverse trends in downloads and active users. Below is a detailed overview of the performance for each app, based on data from Sensor Tower.

SHEIN - Shopping Online began the quarter with 82.4K downloads, but saw a consistent decline, dropping to 37.7K by the end of March. Active users remained relatively stable, fluctuating between 465K and 497K throughout the quarter.

Trendyol: Fashion & Trends showed remarkable growth in downloads, starting with 763 in the first week of January and reaching 73.9K by the last week of March. Active users also increased significantly, from 27.4K at the start of the quarter to 325.8K by the end.

ABOUT YOU Outlet saw a decline in downloads, beginning Q1 with 38.5K and ending with 12.2K. Active users showed a slight decrease, starting at 103.5K and ending the quarter at 99.5K.

Zalando – Online fashion experienced a peak in downloads mid-quarter, with the highest at 28.5K in early February, then declining to 13K by the end of March. Active users saw an overall increase, starting at 270.8K and reaching 305.8K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a somewhat fluctuating trend in downloads, starting with 20K in the first week of January and ending with 17.5K in the last week of March. Active users increased from 130K at the beginning of the quarter to 159K by the end.

For more detailed insights and data, visit Sensor Tower.