Top 5 Apparel Apps in Portugal Q1 2024: Unified Platform Performance

In the first quarter of 2024, the top 5 apparel apps in Portugal showcased diverse performance metrics across downloads and active users. Data from Sensor Tower provides a detailed look into these trends.

SHEIN - Shopping Online experienced a steady number of weekly downloads, starting at 25.3K in the first week of January and fluctuating throughout the quarter, ending with 19.7K in the last week of March. Notably, weekly active users saw a significant rise, beginning at 591K and peaking at 840K by the end of the quarter.

ABOUT YOU Online Fashion Shop displayed a gradual increase in weekly downloads, starting with 7K in early January and reaching 11.5K by the end of March. Active users remained relatively stable, with minor fluctuations, starting at 102.5K and ending at 101K.

ZARA showed a consistent pattern in weekly downloads, beginning with 8.2K in the first week of January and slightly dropping to 5.3K by the end of March. Weekly active users had a minor decrease from 64.5K to 53.3K over the quarter.

H&M - we love fashion saw an upward trend in downloads, starting at 4.7K in early January and reaching 7.2K by the end of March. Active users also increased, from 107.5K to 115.2K during the same period.

Nike: Shoes, Apparel, Stories experienced a decline in weekly downloads, starting with 8.9K in the first week of January and falling to 3.4K by the last week of March. Active users saw a decrease from 111.5K to 92.8K throughout the quarter.

For more detailed insights and further data, visit Sensor Tower.