Top 5 Apparel Apps in Poland Q1 2024: Unified Platform Performance

Throughout the first quarter of 2024, the top 5 apparel apps in Poland showed varied performance trends in downloads and active users on a unified platform. Here’s a detailed look at how these apps fared:

SHEIN - Shopping Online saw a consistent number of weekly downloads, starting at approximately 64K in early January and peaking at around 72K in the second week. However, downloads saw a gradual decline towards the end of the quarter, reaching about 35K in the last week of March. Active users remained relatively stable, starting at approximately 1M and peaking at around 1.1M in mid-March.

Zalando – Online fashion experienced a steady increase in weekly downloads, starting at 26K in early January and reaching a high of approximately 34K by mid-March. Active users also showed a positive trend, starting at around 659K in the first week and peaking at approximately 831K by mid-March.

Reserved demonstrated significant growth in weekly downloads, particularly in March, with numbers rising to around 57K in the week of March 11. Active users followed a similar upward trend, starting at approximately 327K in early January and peaking at around 405K by mid-March.

efootwear.eu online shoe store had a fluctuating download pattern, peaking at around 29K in the second week of January and seeing another rise to approximately 26K in the last week of February. Active users showed a slight decline overall, starting at around 130K in early January and ending at approximately 130K by the end of March, with minor fluctuations throughout the period.

ABOUT YOU Online Fashion Shop saw steady weekly download numbers, peaking at around 23K in the third week of January. Active users increased throughout the quarter, starting at approximately 93K and reaching around 115K by mid-March.

For more detailed insights and data, visit Sensor Tower.