AI Insights · Timothy · March 2024
Top 5 Apparel Apps Performance in Peru - Q1 2024
Discover the performance trends of the top 5 apparel apps in Peru for Q1 2024, including weekly downloads, active users, and revenue insights.
In the first quarter of 2024, the top 5 apparel apps in Peru showed varying performance trends in terms of weekly downloads and active users. Here’s a detailed look at how each app fared:
SHEIN - Shopping Online saw a steady weekly download count, peaking at 69K in mid-January. The app experienced a slight dip in February, reaching its lowest point of 34.8K downloads in the week of March 11, before climbing back up to 45K by the end of March. In terms of active users, the app maintained robust engagement, growing from around 442K at the beginning of January to over 501K by the end of March.
adidas: Shop Shoes & Clothing also demonstrated notable activity with weekly downloads rising from 10.7K at the start of January to a peak of 19.5K in early March. The app ended the quarter with a slight drop to 13.6K downloads. Active users fluctuated throughout the quarter, starting at 158.9K and reaching a high of approximately 195K in mid-March, before settling at 167.8K by the end of the period.
ZARA experienced a more modest download rate, starting with 4.8K in the first week of January and ending with 4K in the last week of March. The app's active users showed a slight decline from 25.3K at the beginning of the quarter to around 24.6K by the end, with minor fluctuations in between.
Gymshark: Shop Gym Clothes had a varied download trend, starting with 5.7K downloads in early January and dropping to its lowest point of 1.5K in mid-March. However, the app saw a slight recovery, ending the quarter with 2.2K downloads. Active users followed a similar pattern, beginning with 8.6K and dipping to 5.2K in mid-March, before a minor increase to 5.4K by the end of March.
CIDER - Clothing & Fashion showed a significant decrease in downloads, starting at 5.5K in the first week of January and ending at 1.8K in mid-March, with a slight uptick to 1.8K by the last week of March. The active user count mirrored this trend, decreasing from 11.7K to around 6K throughout the quarter.
For more detailed insights and data on these trends, visit Sensor Tower.
