Top 5 Apparel Apps in Oceania Q1 2024

In the first quarter of 2024, the top 5 apparel applications on a unified platform in Oceania demonstrated notable trends in weekly downloads and active users. Below is a detailed performance breakdown of each app.

SHEIN - Shopping Online saw a consistent pattern in weekly downloads, fluctuating between 45K and 57K. The highest downloads were recorded at 57.1K in the week of January 8, while the lowest were 45.3K in the week of January 15. Active users for the app showed a steady increase, starting from 853K at the beginning of January and reaching 957K by the end of March.

Nike: Shoes, Apparel, Stories experienced a downward trend in weekly downloads, beginning with 13.6K in the first week of January and dropping to 5.7K by mid-March. However, there was a slight recovery to 8.2K in the last week of March. Active users saw a gradual decline from 146K at the start of the quarter to 119K by the end.

CIDER - Clothing & Fashion noted a decrease in weekly downloads from 8.1K in early January to 4.7K in mid-March, with a minor increase to 5.1K in the final week of the quarter. Active users remained relatively stable, fluctuating around 40K to 47K throughout the quarter.

UNIQLO AU saw a gradual increase in weekly downloads, starting at 4.4K in January and peaking at 6.9K in mid-March. Active users also showed positive growth, beginning at 58.8K and reaching 64.5K by the end of March.

JD Sports maintained a consistent download rate, averaging around 5K weekly downloads with minor peaks and troughs. Active users hovered around the 22K to 24K mark throughout the quarter.

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