Top 5 Apparel Apps in Norway Q1 2024 Performance

In Q1 2024, the top 5 apparel apps in Norway displayed diverse trends in weekly downloads and active users. Here’s an overview of their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at around 3.2K at the beginning of January and ending with a peak of 3.5K in the last week of March. Active users showed a slight decline early in the quarter but rebounded to approximately 70.6K by the end of March.

Zalando – Online fashion experienced a consistent download rate, beginning at 2.8K and finishing the quarter at 2.7K downloads per week. The app's active users saw a more noticeable drop from 102.8K to 90.6K throughout the quarter, with a brief recovery in mid-March.

H&M - we love fashion showed an overall steady download rate, peaking at 2.3K in early February. Active users, however, declined steadily from 79.1K at the start of January to 67.1K by the end of March, with a slight increase in mid-March.

ZARA maintained a relatively stable download rate, starting at 1K and ending at 1.1K per week. Active users fluctuated slightly but remained around the 19K mark throughout the quarter.

CIDER - Clothing & Fashion exhibited a downward trend in downloads, beginning at 1.6K and dropping to 712 by the end of March. Active users also saw a decline from 10.7K to 9.6K over the same period, with minor fluctuations.

These insights are derived from Sensor Tower, where you can find more detailed information and analysis.