Top 5 Apparel Apps Performance in Netherlands Q1 2024

In the first quarter of 2024, the top 5 apparel apps on a unified platform in the Netherlands showed varying trends in downloads and active users, as reported by Sensor Tower. Here is a closer look at their performance:

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting at around 19K in the first week of January and peaking at approximately 28.5K by the end of the month. The app maintained a consistent range of 21.7K to 25.7K downloads weekly throughout February and March. Active users also showed an upward trend, starting from 842K in early January and reaching close to 1M in mid-February, before stabilizing around 935K by the end of March.

Zalando – Online fashion experienced modest weekly downloads, fluctuating between 8.5K and 11.5K throughout the quarter. The number of active users started at 281K in early January, dipped slightly to 238K by mid-February, and then hovered around 249K towards the end of March.

C&A Mode Online Shop had a stable download performance with numbers ranging from 5.2K to 10.6K over the quarter. Active users showed a steady increase from 30K in early January to around 33K by the end of March.

ABOUT YOU Online Fashion Shop had more fluctuating download numbers, starting at approximately 4.5K in early January and peaking at 6.6K in early March. Active users followed a gradual upward trajectory, beginning at 60K and reaching about 75K by the end of March.

CIDER - Clothing & Fashion showed varied weekly downloads, with figures ranging from 3.2K to 6.3K throughout the quarter. Active users remained relatively stable, starting at 39.4K and ending at 43.5K by the last week of March.

For more detailed insights and data, visit Sensor Tower.