Top 5 Apparel Apps in Nigeria Q1 2024

In the first quarter of 2024, the top 5 apparel applications in Nigeria demonstrated varied performance trends according to Sensor Tower data. Here's a closer look at each app's metrics:

SHEIN-Shopping Online saw a dynamic quarter with weekly downloads peaking at 9.3K in the week of January 8. The app experienced fluctuations, with a low of 4.9K downloads in mid-February before rising again to 7.7K by the end of March. Active users peaked at 105K in early March, showing a steady increase from January's 100K.

African Men Fashion had a remarkable growth in downloads, starting from just 70 in early January to an impressive 5K by the end of March. This substantial increase reflects a growing interest in the app over the quarter.

Lyst: Shop Fashion Brands experienced significant download spikes, particularly in the first week of February with nearly 2K downloads, and a peak of 3.1K in the final week of March. Active users also showed a positive trend, rising from 8.9K at the beginning of January to 15.6K in mid-March.

Fashion Nova maintained a relatively stable download rate, with slight increases throughout the quarter, peaking at 1K in the week of January 22. Active users showed a steady trend, averaging around 6.7K to 7.3K weekly.

Zara also saw consistent weekly downloads, ranging from 575 to 915, with a peak in the last week of March. Active users remained stable, starting at 7.3K in early January and maintaining a similar range throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.