AI Insights · Timothy · April 2024
Top 5 Apparel Apps in Madagascar: Q1 2024 Performance
A look at the top 5 apparel apps in Madagascar during Q1 2024, based on weekly downloads and active users.
In Q1 2024, the apparel app market in Madagascar saw varied performance among the top 5 applications, according to Sensor Tower data.
SHEIN-Shopping Online showed a consistent trend in weekly downloads with a peak of 1.1K in the first week of January and a low of 803 in mid-February. Active users increased steadily from 5.5K in early January to 6.8K by the end of March.
Zara had a modest performance with weekly downloads fluctuating between 30 and 69. Active users saw a slight decline from 317 in the first week of January to 296 by the end of March.
African Men Fashion experienced a noticeable increase in weekly downloads, starting from just 4 in late January and reaching 63 by mid-March.
Soni Fashion - 1Gram Jewellery maintained a steady growth in downloads, peaking at 40 in the last week of March. Active users also increased from 90 in early January to 143 by the end of the quarter.
FARFETCH - Shop Luxury Fashion had varied weekly downloads, peaking at 45 in mid-February and dropping to 9 in mid-March. Active users saw a significant rise in February, peaking at 63, but dropped to 22 by the end of March.
For more insights and detailed data, visit Sensor Tower.
