Top 5 Apparel Apps Performance in Kenya, Q1 2024

In the first quarter of 2024, the top 5 apparel applications in Kenya showcased varied performance metrics in terms of weekly downloads and active users. Here’s a closer look at their trends:

SHEIN-Shopping Online saw weekly downloads fluctuate between 3.4K and 4.9K. The highest download count was recorded in the week of January 22, peaking at approximately 4.9K. Active users for the app maintained a steady trend, starting at around 43.9K in early January and rising to about 47.2K by the end of February. The app’s active user base showed minor fluctuations but remained robust throughout the quarter.

Fashion Nova had weekly downloads ranging from 1.1K to 2K, with a notable peak of 2K in the week of February 26. Active users for Fashion Nova started at approximately 11K in early January and showed a general trend of stability, ending the quarter with about 11.8K active users.

Zara experienced weekly downloads between 1.2K and 1.8K. The week of February 26 saw the highest downloads at around 1.8K. Active users for Zara demonstrated consistent growth, starting at about 12.1K and reaching approximately 14.1K by the end of March.

Aviator Nation had weekly downloads that varied from 923 to 1.8K. The highest downloads were recorded in the week of January 22, with around 1.8K. Active users for Aviator Nation showed a positive trend, starting at about 4.1K in early January and rising to approximately 5.7K by mid-March.

Max Fashion - ماكس فاشون observed weekly downloads ranging from 541 to 942, with the highest downloads in the week of February 26. Active users for Max Fashion started at around 2.6K in early January and saw an increase, peaking at approximately 2.9K by the end of February.

These insights are derived from Sensor Tower data, providing a comprehensive view of the performance of these top apparel apps in Kenya. For more detailed analytics and insights, visit Sensor Tower.