Top 5 Apparel Apps Performance in Italy - Q1 2024

During the first quarter of 2024, the top 5 apparel applications in Italy showed notable trends in weekly downloads and active users, as reported by Sensor Tower. Here’s a closer look at each app's performance.

SHEIN - Shopping Online had an impressive increase in weekly downloads, peaking at approximately 483K in the final week of March. The app saw an upward trend in active users, growing from around 5M at the start of January to over 11M by the end of March.

Zalando – Online fashion experienced a consistent download rate throughout the quarter, with weekly downloads ranging between 34K and 53K. The app's active users fluctuated slightly, ending the quarter with about 924K active users.

Nike: Shoes, Apparel, Stories saw a gradual decline in weekly downloads, starting at 31K in early January and dropping to around 12K by the end of March. Active users also showed a slight decrease, moving from 375K to approximately 316K over the quarter.

ZARA had a relatively stable download rate, with weekly downloads fluctuating between 12K and 39K. The app's active users also remained steady, ending the quarter with around 265K active users.

H&M - we love fashion maintained a consistent download rate, ranging from 15K to 28K weekly downloads. Active users saw a slight decline early in the quarter but recovered to about 588K by the end of March.

For more detailed insights and data, visit Sensor Tower.