AI Insights · Timothy · March 2024
Top 5 Apparel Apps Performance on Unified Platform in Ireland - Q1 2024
In Q1 2024, the top 5 apparel apps in Ireland showed varied performance in terms of downloads and active users. Key insights from Sensor Tower reveal trends in app engagement and popularity.
Weekly Performance of Top 5 Apparel Apps in Ireland - Q1 2024
In the first quarter of 2024, the top 5 apparel apps in Ireland exhibited diverse trends in downloads and active user engagement. Here’s a detailed look at their performance, with data sourced from Sensor Tower.
SHEIN - Shopping Online
SHEIN - Shopping Online saw its weekly downloads start strong at around 19.3K in early January, peaking at 21.5K in the week of January 22. However, the downloads experienced a decline, reaching about 12.2K by mid-March. Despite this, the app maintained a robust increase in weekly active users, growing from approximately 272K at the beginning of the quarter to nearly 400K by the end of March.
Nike: Shoes, Apparel, Stories
Nike: Shoes, Apparel, Stories showed a relatively stable download pattern, starting at around 2.7K and experiencing a slight dip to 1.5K in mid-March, before ending the quarter at approximately 2K. The app’s weekly active users fluctuated, starting at 38.8K, peaking at 42.2K in early January, and stabilizing at around 35.2K by the end of March.
ASOS - Discover Fashion Online
ASOS - Discover Fashion Online experienced a modest increase in weekly downloads throughout Q1, starting at 1.8K and peaking at 2.2K in the week of February 19. Active users saw a gradual decline from 16.9K at the beginning of the quarter to 14.4K by the end of March.
H&M - we love fashion
H&M - we love fashion had a notable increase in weekly downloads, starting at 1.4K and rising to 2.3K by the end of the quarter. The app’s weekly active users showed a similar trend, growing from 66.3K at the beginning of January to approximately 71K by late March.
Zalando – Online fashion
Zalando – Online fashion started with weekly downloads of around 1.2K, peaking at 2.2K in early February, and then stabilizing at approximately 1.6K by the end of March. The app’s active user base saw a slight increase, beginning at 25.1K and ending the quarter at around 24.2K.
For more detailed insights and data, visit Sensor Tower.
