Top 5 Apparel Apps Performance in Hungary, Q1 2024

In Q1 2024, the top 5 apparel apps in Hungary exhibited varied performance metrics, as per Sensor Tower data. Here's a closer look at the weekly trends for each app.

SHEIN - Shopping Online maintained a consistent presence with weekly downloads ranging from 31.6K in early January to a low of 12.5K in mid-March. Despite the drop in downloads, the app's weekly active users saw a steady climb, starting at 341.4K and reaching 492.9K by the end of March.

Trendyol: Fashion & Trends experienced a significant boost in weekly downloads, peaking at 27.5K in mid-February from a modest 220 at the start of January. Active users followed a similar upward trend, beginning at 6.2K and escalating to 91.5K by the end of the quarter.

ABOUT YOU Outlet showed a stable download pattern, with weekly downloads fluctuating between 11.1K and 13.7K throughout the quarter, except for a dip to 7.9K in late February. Active users consistently increased from 224.2K to 265.4K over the same period.

Reserved saw an impressive jump in weekly downloads, particularly in March, with a peak of 23.1K mid-month. Active users grew steadily from 44.5K at the start of January to 65.7K by mid-March, before settling at 56.1K at the end of the quarter.

Zalando – Online fashion had a more stable performance in terms of weekly downloads, ranging from 6.4K to 4.8K throughout the quarter. Active users saw a slight decline from 150.7K in early January to 142.9K by the end of March.

These insights highlight the dynamic nature of the apparel app market in Hungary. For more detailed analysis and data, visit Sensor Tower.