Top 5 Apparel Apps in Ghana for Q1 2024

In the first quarter of 2024, the top 5 apparel applications in Ghana showcased varied performances in terms of weekly downloads, active users, and revenue. Here, we delve into the specifics for each app based on data from Sensor Tower.

SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, starting with 3.9K in the first week of January and peaking at approximately 6.4K in the week of February 19. Weekly active users saw a steady increase, beginning at 39K and reaching nearly 46.4K by the end of February. The app maintained its engagement with active users fluctuating around 40K to 42K in March.

African Men Fashion showed a significant upward trend in weekly downloads. The app started with modest numbers, around 96 downloads in the first week of January, and surged to over 2.1K by the last week of March. This indicates a growing interest in this app throughout the quarter.

Fashion Nova maintained a stable download rate, fluctuating between 200 and 330 downloads weekly. Active users showed a slight increase from 1.9K in early January to about 2.1K by the end of March, suggesting consistent user engagement.

FARFETCH - Shop Luxury Fashion experienced a steady increase in weekly downloads, starting at 240 and reaching a high of 449 in mid-February. Weekly active users also grew from around 596 in the first week of January to 820 in mid-February, before stabilizing around 600 in March.

PrettyLittleThing had a consistent download rate, ranging from 164 to 279 downloads per week. Active users saw a slight decline, beginning at 1.5K in January and ending at around 1.4K in the last week of March.

The data provided by Sensor Tower offers valuable insights into the performance of these top apparel apps in Ghana. For more detailed analytics and trends, visit Sensor Tower.