Top 5 Apparel Apps Performance in Finland Q1 2024

In Q1 2024, the top 5 apparel apps in Finland, namely Zalando – Online fashion, SHEIN - Shopping Online, H&M - we love fashion, ABOUT YOU Online Fashion Shop, and Nike: Shoes, Apparel, Stories, exhibited diverse trends in downloads and active users. Here’s a closer look at their performance.

Zalando – Online fashion saw its weekly downloads fluctuate, peaking at around 4.1K in the week of January 22 and then stabilizing around 2.9K by the end of March. The app maintained a strong presence with weekly active users ranging from around 83.8K in early January to about 78K by the end of the quarter.

SHEIN - Shopping Online experienced a steady decline in weekly downloads, starting at approximately 4K in early January and dropping to around 2.8K by the end of March. However, weekly active users showed an overall stable trend, beginning the quarter at around 83.4K and ending at approximately 78.5K.

H&M - we love fashion had a more varied download trend, peaking at about 1.9K in the week of January 22 and seeing a slight increase towards the end of March, reaching around 1.6K. Weekly active users dropped from around 72.6K in early January to approximately 62K by the end of the quarter.

ABOUT YOU Online Fashion Shop showed a notable increase in weekly downloads in early March, peaking at about 2K, but ended the quarter with approximately 1.2K downloads. Active users started the quarter at around 18.6K and saw a gradual decline to about 14.7K by the end of March.

Nike: Shoes, Apparel, Stories had a relatively stable download trend, starting at around 1.2K in early January and ending at about 657 by the end of March. Active users began at approximately 16.3K and ended slightly lower at around 14.8K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.