Top 5 Apparel Apps in Spain Q1 2024: Performance Overview

In the first quarter of 2024, the top 5 apparel apps in Spain demonstrated diverse performance trends in terms of weekly downloads and active users. Below is a detailed analysis based on Sensor Tower data.

SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at around 162K in the last week of March. The app also maintained a strong user base, with weekly active users rising from 3.2M at the beginning of January to 3.8M by the end of March.

Zalando – Online fashion experienced a gradual decline in weekly downloads, starting from 47K in early January and dropping to 32K by mid-March, before a slight recovery to 33K in the final week. Weekly active users fluctuated, beginning at 659K and ending at 419K.

ZARA encountered a significant drop in weekly downloads from 67K in the first week of January to around 19K by the end of March. The app's weekly active users also decreased, starting from 427K and declining to 280K over the quarter.

Nike: Shoes, Apparel, Stories showed a downward trend in weekly downloads, beginning at 29K and falling to 14K by the end of March. Weekly active users remained relatively stable, fluctuating between 159K and 221K throughout the quarter.

H&M - we love fashion had a mixed performance in weekly downloads, starting at 28K in early January and ending at 17K in late March. The app’s weekly active users saw a decline from 530K to 444K over the same period.

For more detailed insights and data, visit Sensor Tower.