Top 5 Apparel Apps in Estonia - Q1 2024 Performance

In the first quarter of 2024, Estonia's top 5 apparel apps showed varied performance in terms of weekly downloads. Here's a closer look at the trends for each app, based on data from Sensor Tower.

SHEIN - Shopping Online had a consistent number of weekly downloads throughout the quarter. The app started strong with 1.9K downloads in the first week of January and saw a slight decline mid-quarter, hitting a low of 1.5K in early February. However, it rebounded towards the end of March, reaching approximately 1.7K downloads in the final week.

Zalando – Online fashion experienced a fluctuating download pattern. Starting with 1.2K downloads in the first week of January, the numbers dipped to 803 by mid-February. A slight recovery was observed in early March with 1K downloads, though it ended the quarter with around 790 downloads.

ABOUT YOU Online Fashion Shop saw a downward trend in downloads over the quarter. It began with 890 downloads in the first week of January, then dropped steadily, reaching a low of 469 in early March. A modest improvement was noted towards the end of March with 573 downloads.

BestSecret showed varied performance in its weekly downloads. Starting with 484 downloads in the first week of January, it peaked at 621 downloads in late January. The numbers then fluctuated, with a low of 324 downloads in late February, closing the quarter with 457 downloads.

CIDER - Clothing & Fashion had the least number of weekly downloads among the top 5. It started with 417 downloads in the first week of January and experienced a significant decline, reaching as low as 137 downloads in early March. The app ended the quarter with 149 downloads.

For more detailed insights and data, visit Sensor Tower.