AI Insights · Timothy · April 2024
Top 5 Apparel Apps Performance in Germany Q1 2024
In Q1 2024, the top 5 apparel apps in Germany showed varied performance in terms of downloads and active users, with [SHEIN - Shopping Online](https://app.sensortower.com/overview/553c2a9f92a1702133002aec?country=US) leading in weekly downloads.
Throughout the first quarter of 2024, the top apparel applications in Germany experienced notable trends in downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online had a remarkable quarter in terms of weekly downloads, starting with 117K in the first week of January and peaking at 298K in the last week of March. Active users also saw a significant increase, growing from approximately 1.4M at the start of the quarter to over 1.9M by the end of March.
Zalando – Online fashion maintained consistent weekly downloads, averaging around 46K to 52K throughout the quarter, with a slight dip to 36K in the final week. Active users remained stable, starting at around 753K and ending the quarter with approximately 781K.
Trendyol: Fashion & Trends saw fluctuating weekly downloads, peaking at 49K in mid-January and then stabilizing around 33K to 38K in March. Active users showed a steady trend, beginning at 335K and increasing to 345K by the end of the quarter.
ABOUT YOU Outlet experienced a peak in weekly downloads at 43K in late January, followed by a decline to 18K by the end of March. Active users started at 149K and saw a slight increase to 157K by the end of the quarter.
H&M - we love fashion had a steady download rate with a notable peak at 45K in the first week of March. Active users showed a consistent pattern, starting at 512K and ending the quarter at a similar level with 510K.
For more detailed insights and data, visit Sensor Tower.
