Top 5 Apparel Apps on Unified Platform in Cyprus Q1 2024

The first quarter of 2024 saw notable trends in the performance of the top 5 apparel applications in Cyprus on a unified platform, combining data from both iOS and Android. Here’s a look at the weekly downloads and active user trends for these leading apps.

SHEIN - Shopping Online experienced varying weekly downloads throughout the quarter. Starting at around 4K downloads in early January, the app saw a peak of approximately 4.7K downloads in the second week. Despite a dip mid-quarter to about 2.6K in early March, downloads picked up again, reaching close to 3.9K by the end of March.

ABOUT YOU Online Fashion Shop showed a steady download pattern with some fluctuations. Weekly downloads began at 1.3K in the first week of January, peaking at around 2.1K by the end of the month. A decrease followed in February, with downloads dropping to approximately 722, before rebounding to around 1.8K in the final week of March.

BestSecret maintained a relatively consistent download rate. Starting at about 1.6K downloads in the first week of January, the app saw a gradual decline, hitting around 612 downloads by mid-March. However, there was a slight recovery towards the end of the quarter, with weekly downloads reaching approximately 792.

Trendyol: Fashion & Trends showed an overall upward trend in downloads. The app started with 415 downloads in the first week of January and experienced steady growth, peaking at around 1.2K downloads in the last week of March. Notable spikes were observed in mid-March, with downloads hitting 1K.

ZARA had a relatively stable download performance throughout the quarter. Weekly downloads began at 638 in early January, with minor fluctuations and a slight dip to 309 in mid-March. The quarter ended with downloads at around 376.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.