Top 5 Apparel Apps Performance in Colombia Q1 2024

In the first quarter of 2024, the top 5 apparel applications in Colombia saw varying performance trends in terms of weekly downloads and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

SHEIN - Shopping Online began the quarter with a strong weekly download count of 65.6K, which peaked at 83.6K in mid-January. Despite some fluctuations, downloads remained robust, closing the quarter at 83.6K again. Weekly active users started at 1.23M and saw a slight decline, bottoming out at 1.13M at the end of February, but rebounded to finish at approximately 1.19M.

adidas: Shop Shoes & Clothing demonstrated consistent weekly downloads, starting at 10.2K and peaking at 17.3K in mid-February. Active users fluctuated slightly, beginning at 246K and experiencing a dip to 200K in mid-March before rising to 208K by the end of the quarter.

FARFETCH - Shop Luxury Fashion showed moderate performance in weekly downloads, starting the quarter at 4.3K and peaking at 4.9K the following week. Active users started at 7.2K, experienced a slight decline to 6.1K by the end of January, but eventually recovered to 6.9K by the end of March.

Lyst: Shop Fashion Brands had a mixed quarter, with weekly downloads starting at 4.2K, peaking at 5.4K in early January, and then fluctuating before ending at 2.7K. Active users showed a similar trend, starting at 8K, peaking at 11.5K, and then gradually declining to 8.9K by the end of March.

ZARA experienced a downward trend in weekly downloads from 6.6K at the start of the quarter to 1.6K in mid-March, before seeing a slight recovery to 2.8K at the end. Active users started at 24.3K, dipped to 19.3K in mid-January, but managed a slight recovery to 20K by the end of March.

For more detailed insights, visit Sensor Tower.