Top 5 Apparel Apps Performance in Chile Q1 2024

The first quarter of 2024 saw varying performances across the top 5 apparel apps in Chile, according to Sensor Tower data. Below is a detailed look at the trends in weekly downloads and active users for each app.

SHEIN - Shopping Online had a strong start to the quarter with weekly downloads peaking at approximately 79K in early January. However, downloads saw a gradual decline, reaching around 36K by the end of March. Active users for the app remained relatively stable, fluctuating between 2.6M and 2.9M throughout the quarter.

adidas: Shop Shoes & Clothing showed a steady download rate, beginning the quarter with around 10K downloads per week and experiencing a noticeable spike to 17.8K in mid-February. The active user base for adidas ranged from 112K to 138K, showing minor fluctuations but generally remaining consistent.

ZARA experienced a decline in weekly downloads from 5.7K at the start of January to around 3.7K by the end of March. The active user count also showed a slight downward trend, starting at 29K and ending the quarter at approximately 25K.

FARFETCH - Shop Luxury Fashion had a more volatile quarter with weekly downloads peaking at 5.2K in early January and dropping to around 2.1K in mid-March. Active users followed a similar pattern, fluctuating between 5.5K and 8.6K throughout the quarter.

Fashion Nova - Online Shopping saw a consistent decline in weekly downloads, starting at 3.9K in early January and ending with approximately 2.1K by the end of March. Active users ranged from 9K to 11.8K, showing a slight dip mid-quarter before stabilizing towards the end.

For more detailed insights and data, visit Sensor Tower.