Top 5 Apparel Apps in Switzerland Q1 2024: Unified Platform Performance

During the first quarter of 2024, the top five apparel applications in Switzerland on a unified platform demonstrated a range of performance trends in terms of downloads and active users, according to Sensor Tower data.

SHEIN - Shopping Online experienced significant growth in both downloads and active users. Weekly downloads started at around 9.5K in early January, gradually increasing to over 16K by the end of March. Active users also saw a substantial rise from approximately 168K to nearly 238K during the same period.

Zalando – Online fashion had a steady download trend throughout the quarter, starting at around 5.3K and ending at approximately 5.8K. Active users fluctuated slightly, starting at 139K, dipping mid-quarter, and closing at around 143K.

C&A Mode Online Shop maintained a consistent download rate, beginning the quarter with about 3.6K downloads and ending with 3.7K. Active users remained stable, starting and ending the quarter at around 16.8K and 16.6K, respectively.

BestSecret showed a slight decline in downloads from 4K at the beginning of January to about 3K by the end of March. Active users remained relatively steady, fluctuating around 29K throughout the quarter.

H&M - we love fashion exhibited a more varied download trend, starting with 2.7K downloads in early January and reaching approximately 3.1K by the end of March. Active users saw a slight decrease overall, starting at around 109K and ending the quarter at about 100K.

These insights provide a snapshot of the competitive landscape among apparel apps in Switzerland for Q1 2024. For more detailed analytics and insights, visit Sensor Tower.