Top 5 Apparel Apps in Central America for Q1 2024

The first quarter of 2024 has shown significant activity for the top 5 apparel applications in Central America. Here’s a detailed look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a dynamic quarter with weekly downloads fluctuating between 567K and 803K. The app started strong with 717K downloads in the first week of January and peaked at 803K in the second week. Active users showed a robust presence, starting at approximately 8.3M and ending the quarter at around 8.2M.

Nike: Shoes, Apparel, Stories maintained a consistent download rate, beginning the quarter with 118K downloads and closing at 92K. The app saw a minor decline in active users from 781K at the start of January to 727K by the end of March, indicating steady engagement.

adidas: Shop Shoes & Clothing had a more modest download volume, fluctuating between 29K and 46K. Despite the lower download numbers, the app maintained a stable number of active users, starting at around 350K and ending the quarter slightly lower at 304K.

FARFETCH - Shop Luxury Fashion saw a varied download trend with numbers ranging from 21K to 42K. Active users for FARFETCH started at 85K and saw a slight dip to 75K by the end of the quarter, reflecting consistent user engagement.

ZARA witnessed a steady download pattern, beginning the quarter with 38K downloads and closing at 26K. Active users remained relatively stable, starting at 187K and ending at 177K, showing a slight but steady engagement.

These insights into the performance of the top 5 apparel apps in Central America for Q1 2024 are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.