Top 5 Apparel Apps in Belarus Q1 2024: A Unified Platform Overview

In Q1 2024, the top five apparel apps in Belarus showcased diverse trends in downloads and active users. Here, we provide an overview of their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw varied download activity throughout the quarter. It started with 1.7K downloads in the first week of January, dipped mid-month, but ended strongly with 2K downloads in the final week of March. Weekly active users for the app remained relatively stable, fluctuating between 21K and 24K.

ZARA experienced a moderate download trend, starting at 1.4K downloads in early January and stabilizing around 1K downloads towards the end of the quarter. Active users showed a gradual increase, peaking at 7.7K in early March before slightly declining to 7.4K by the end of March.

BERSHKA maintained a consistent download rate, beginning with 1.1K downloads in the first week of January and ending with 1.1K downloads in the last week of March. The app's active user base grew steadily, starting at 7.6K and reaching a high of 8.9K by the quarter's end.

PULL&BEAR had a relatively stable download pattern, with numbers hovering around 700 to 800 downloads per week. Active users increased from 3K at the beginning of January to 3.4K by the end of March, indicating a steady growth in user engagement.

CIDER - Clothing & Fashion showed a gradual decline in downloads over the quarter. Starting with 1.4K downloads in the first week of January, it ended with 364 downloads in the last week of March. Active users also saw a decrease from 3.3K in early January to 2.3K by the end of March.

These trends provide valuable insights into the engagement and reach of these top apparel apps in Belarus. For more detailed analytics and insights, visit Sensor Tower.