Q1 2024 Performance of Top Apparel Apps in Brazil

In the first quarter of 2024, the Brazilian apparel app market saw varied user activity across popular platforms. Data provided by Sensor Tower presents an overview of how these apps performed in terms of downloads and weekly active users.

SHEIN - Shopping Online maintained a strong presence with downloads peaking at 643K in early March and a slight dip to 515K towards the end of the month. Weekly active users started at 15.3M and saw a rise to over 16M in the second week of January, followed by fluctuations and a leveling off at around 14.5M by the quarter's end.

adidas: Shop Shoes & Clothing experienced a steady increase in downloads, starting at 38K and escalating to over 56K in the third week of March. The app's weekly active users displayed a growth trend from 233K to 300K during the quarter, indicating a growing user base.

C&A Pay, despite a dip in downloads from 48K to 20K, showed an interesting pattern in weekly active users. The app began with 701K active users, decreased mid-quarter, but then rebounded to 699K before dropping to 640K by the quarter's close.

ZARA saw a fluctuating download count, with a notable increase to 23K in mid-February and settling at 21K at the end of March. The active users for ZARA showed a decline from 151K to 121K, suggesting a need to boost user retention.

Whering:Digital Closet Stylist had a varied quarter with downloads hitting a high of 20K in the first week of January and a low of 6K by the final week of March. Its weekly active users mirrored this trend, starting at 60K, dipping to 41K, and then partially recovering to 44K.

The first quarter of 2024 showcased the dynamic nature of the apparel app market in Brazil. For more detailed insights and data analytics, Sensor Tower remains the go-to resource for understanding app performance trends.