Top 5 Apparel Apps in Bulgaria Q1 2024

In the first quarter of 2024, the top 5 apparel applications in Bulgaria displayed diverse trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides an in-depth look at how these apps performed on a unified platform.

SHEIN - Shopping Online began the quarter with 17.4K weekly downloads, peaking at 21.4K in the week of January 22. However, downloads tapered off towards the end of the quarter, reaching 10.7K in the final week of March. Active users started at 224K and saw slight fluctuations throughout the quarter, ending at 227K.

ABOUT YOU Online Fashion Shop saw its weekly downloads peak at 16.5K in the week of January 22, before dropping to 8.9K by the end of March. Active users exhibited a more stable pattern, starting at 85K, peaking at 102.5K in the final week of March.

BestSecret experienced a notable increase in weekly downloads mid-quarter, with a peak of 7K in the week of January 22. However, downloads decreased to 2.8K by the end of March. Active users showed a slight decline from 13K at the start to about 14K by the end of the quarter.

efootwear.eu online shoe store had varied weekly downloads, peaking at 3.5K in the week of January 22 and ending the quarter at 2.3K. Active users started at 19.2K and stabilized around 15K towards the end of March.

MODIVO - Moda i zakupy online showed a steady download rate, starting at 2.6K and ending at 2K. Active users began at 17.8K and saw minor fluctuations, ending the quarter at approximately 15.4K.

For a comprehensive view of these trends and more insights, visit Sensor Tower.