Top 5 Apparel Apps on Unified Platform in Belgium Q1 2024

During the first quarter of 2024, the top 5 apparel applications in Belgium showed varied performance across weekly downloads and active users, based on data from Sensor Tower. Here’s a closer look at how SHEIN - Shopping Online, Zalando – Online fashion, C&A Mode Online Shop, H&M - we love fashion, and Nike: Shoes, Apparel, Stories performed.

SHEIN - Shopping Online experienced a fluctuation in weekly downloads, peaking at around 31K in early January and mid-February, and closing the quarter with approximately 25K downloads. The app saw a significant increase in weekly active users, starting from 399K and reaching an impressive 591K by the end of March.

Zalando – Online fashion had a stable download rate, beginning at 10.6K in the first week of January and gradually declining to about 7K in the final week of March. The number of weekly active users showed a peak of 311K in the second week of January but ended the quarter at around 253K.

C&A Mode Online Shop saw its weekly downloads peak at 11.5K in the first week of January, with a general downward trend to roughly 7.7K by the end of March. Active users reached their highest at 32.7K in the second week of January and settled at around 27.5K by the quarter’s end.

H&M - we love fashion had a varied download pattern, starting at 5.6K in the first week of January and ending at about 4.3K in the last week of March. Active users showed a decline from 147K at the beginning of the quarter to approximately 125K at the end, with a slight increase in mid-March.

Nike: Shoes, Apparel, Stories maintained a relatively stable download rate, starting at 5.4K in the first week of January and ending at 3.1K in the last week of March. The app's active users began at 91K and slightly fluctuated, ending the quarter at around 80K.

For more detailed insights and data, visit Sensor Tower.