AI Insights · Timothy · April 2024
Top 5 Apparel Apps Performance in Australia Q1 2024
Discover the performance trends of the top 5 apparel apps in Australia for the first quarter of 2024, based on data from Sensor Tower.
In the first quarter of 2024, the top 5 apparel apps in Australia saw varied performance trends in terms of downloads and active users. Here's a detailed look at how each app fared.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting from around 45K in early January and peaking at approximately 46.5K by the end of March. The app's weekly active users also saw a consistent rise, beginning at 743K and reaching 849K by the last week of the quarter.
Nike: Shoes, Apparel, Stories saw a decline in weekly downloads, starting at 13.6K at the beginning of January and dropping to around 8.2K by the end of March. Weekly active users for the app also showed a mild decrease, starting at 139K and ending the quarter at about 113K.
CIDER - Clothing & Fashion had a fluctuating download trend, beginning with 6K weekly downloads in January and declining to just over 4.3K by the end of March. The app’s weekly active users decreased slightly from 39.9K to 37.2K throughout the quarter.
UNIQLO AU showed a positive trend in downloads, starting from 4.4K in January and increasing to around 6.6K by the end of March. The app's weekly active users also saw growth, beginning at 58.8K and rising to approximately 62.7K by the quarter's end.
THE ICONIC – Fashion Shopping had a mixed performance, with downloads fluctuating from 3.7K in early January to a peak of 9.1K in mid-March, before dropping to 4.4K by the end of the month. Active users increased from 37.7K in January to a high of 46.9K in March, then declined to 40.3K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
