Top 5 Apparel Apps in Argentina Q1 2024 Performance

The first quarter of 2024 saw notable trends in the performance of the top 5 apparel apps on a unified platform in Argentina. This analysis provides a closer look at the weekly downloads and active users for each app, as reported by Sensor Tower.

SHEIN - Shopping Online experienced a varied trend in weekly downloads, starting the quarter at 20.7K and peaking at 36.6K in the week of February 5. Active users showed a steady increase from 210.9K at the start of January to 250.3K by the end of March.

adidas: Shop Shoes & Clothing had a steady rise in downloads, beginning with 8.1K and reaching 29.8K by the last week of March. Active users also fluctuated, peaking at 379.9K in mid-March before settling at 309.6K by the end of the quarter.

Whering: Your Digital Closet showed consistent growth in downloads, starting at 2.4K and peaking at 5.8K in late February. Active user numbers increased from 5.2K at the beginning of January to 8.9K in late February, before stabilizing around 6.3K by the end of March.

ZARA maintained a steady download rate, starting at 3.1K and ending at 2.7K. Active users saw a slight decline from 19.5K in early January to 18.3K by the end of March, with minor fluctuations throughout the quarter.

FARFETCH - Shop Luxury Fashion experienced a gradual increase in downloads, beginning at 1.9K and reaching 2.4K by early March. Active users showed a consistent upward trend, starting at 3.5K and peaking at 4.2K in early March, before stabilizing around 4K.

These insights are based on data provided by Sensor Tower. For more detailed analytics and further insights, visit Sensor Tower.