European Apparel Apps Q1 2024: Trends in Downloads and User Engagement

In the first quarter of 2024, the European apparel app market has shown diverse user engagement and download figures. Sensor Tower's data gives us a snapshot of how these apps are performing on a unified platform, combining insights from both iOS and Android users.

Acloset - AI Fashion Assistant experienced a decrease in downloads from 42K in the first week of January to 10K by the end of March. Weekly active users also saw a downtrend from 93K to 57K. The app's revenue started at $0 but saw an increase in late January, peaking at $14K before gradually declining to $5K by the end of March.

WhenToCop? showed a fluctuating pattern in downloads, with a peak of 11K in the second week of January, dropping to 7.4K by late March. Active users remained relatively stable, starting at 99K and ending the quarter at 98K. Revenue for the app remained under $3K throughout the quarter.

에이블리 - 전 상품 무료배송 presented a very low download rate, with the highest at 37 in the third week of February. Active users showed a slight decrease from 1.4K in January to 1.1K by the end of March. Revenue figures were modest, with a small peak of $382 in mid-February.

Sneaker Crush - Release Dates maintained a low download count, ranging from 28 to 60 per week. Weekly active users saw a slight decline from 2.3K in the first week of January to 2.1K by the end of March. Revenue showed some variability, with the highest at $342 in the third week of February.

Lastly, SneakySpy had a notable increase in downloads from 1.1K in the first week of January to 6.2K in the last week of March. However, the app's revenue fluctuated, with a significant spike to $331 in the final week of the quarter.

For more detailed insights and data, Sensor Tower offers comprehensive analytics on app performance across various markets and platforms.